Thorlos® Debuts New Outdoor Collection at 2017 Outdoor Retailer Winter Market
January 2, 2017, Statesville, NC: The rapidly evolving outdoor consumer challenges traditional measures for defining performance and communicating value. THOR●LO, the Statesville-based, family-owned padded foot protection manufacturer, has recognized the diversity of these consumers and has designed its new Thorlos® Outdoor Collection to serve them. The collection will debut at the January 10 – 12, 2017 Outdoor Retailer Winter Market in Salt Lake City, Utah. It will also show at ISPO in Munich, Germany February 5 – 8, 2017.
Today’s outdoor consumers are adventurous, and driven to escape the ordinary. They create the experiences that they want on their terms. Inspired by the limitless boundaries of today’s outdoors, the Thorlos Outdoor Collection is the lifestyle-specific, protective sock gear that affords wearers the freedom to experience the outdoors their own way: Their feet will take them wherever they choose to go with the promise of performance, protection, comfort and style.
According to Jay Harris, CEO of THOR●LO, “The collection is based on extensive consumer research. It features distinct sock gear solutions in engineered designs guided by the foot protection and lifestyle needs of today’s diverse outdoor participants. Our styles have been crafted for the Outdoor Fanatic, Outdoor Athlete, Outdoor Explorer, and Outdoor Traveler, and several styles feature PrimaLoft® yarns for outstanding insulation, softness and durability. THOR•LO’s 50+ years of experience in blending the most protective, state-of-the-art natural and technical fibers are the basis for this unique collection, which is designed for optimal foot protection and performance with a fashion awareness for today’s sophisticated and well-informed outdoor consumers.”
Visit the Thorlos booth # 32113 at Outdoor Retailer Winter Market to see the collection first-hand
About THOR●LO Inc.
Family-owned THOR•LO Inc. designs and manufactures clinically tested padded foot protection (socks) in Statesville, N.C., and operates a distribution center in Rockwell, N.C. THOR•LO is the originator of activity-specific padded foot protection. Thorlos are clinically tested to reduce pressure, reduce friction, reduce moisture, and reduce pain. Scientific, peer-reviewed research stands behind the Thorlos promise: “Your Feet Will Feel Better.” For more information about Thorlos visit www.thorlo.com.